Airbus: From Challenger to Leader |
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"In prior years we found customers somewhat cautious about supporting Airbus. This year it has become acceptable and, frankly, even stylish to laud Airbus and to chastise Boeing." - Excerpt from Bear Stearns Analyst Report as reported in Fortune in August 1999. "We are not here to buy market share." - - Noel Forgeard, Chairman, Airbus Industrie, in August 1999. Boeing's NightmareIn October 2002, The Seattle Times, a local newspaper published from Seattle, USA, where Boeing is headquartered, carried a headline story, Boeing is slipping to No. 2. According to the newspaper report, Boeing's sole competitor, Airbus Industrie (Airbus) had bagged an order from EasyJet1 for 120 A-319 jets. EasyJet was one of Boeing's most loyal customers (Refer Exhibit I for a profile of Boeing). Analysts felt that after EasyJet's shift away from Boeing, other low-cost airlines would follow suit in opting for Airbus.
The TakeoffThe history of Airbus dates back to the late 1960s, when Britain, France and West Germany launched the Airbus Project. Airbus was a desperate attempt by the European governments to end the monopoly of American manufacturers in the aerospace industry.
Airbus: From Challenger to Leader - Next Page>> 1] Europe's biggest low-cost airliner |
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